Wednesday, May 16, 2012

Question 3

Today we can see some banks either international or local banks provide these service-for-fee offerings. These are done by internet banking providing several services via using the internet for example HSBC internet banking provides payment for AIA insurance whereas BIBD and BAIDURI bank provides from internet banking bill payment for DST.

Other possible service-fee-offerings could be payment for buying goods online or via facebook. We can see now many facebook accounts has been made for selling goods that needs a deposit or full payment such as foods, baby clothes, sports jersey etc. These facebook users should register as a company and create an account with their faceebook name and delivery of these goods can be made via local post office.. With this,the facebook user can easily monitor their payment and to be secured. However with this services costs of products can be increased and they will be service charges.

Another possible service-for-fee offerings is purchasing top up cards from B-Moblie or DST, power electric card or i-tunes gift cards by using internet banking. By using this type of services, people does not have to drive to a nearest shop to purchase these cards. They can easily purchase using internet banking. However these can create a problem with retail shops when most of their business comes from people who wants to purchase these cards but at the same time they will purchase other goods.

All the International Bank provide internet banking services example for all bill payment. Facebook is one of the example website that selling goods. We can purchase top up cards, Power electric card and  i-tunes gift card by using  internet.

Question 4

For a website that sells products it is very important so that sales can be made and also able to increase in sales. This website must meet the needs and wants of a customer. By creating a website that is very informative on its product features such as giving a clear and concise description of the products by showing a clear picture, a video demonstration, size –width, length, dimension etc the customer will understand and more confident on what product they intend to buy and thus does not need to see it in person.

It is also important for ease of doing business; the design of the website should be designed creatively depending on what the websites offers. For example if a website sells cooked food online thus it should be colour in red because red symbolise hungry. The website should also be clearly organized, easy to navigate and not to be non-user friendly. It should be organized in order and clearly labelled. The link button should be accessible if not a customer can be frustrated and go to other similar website.

It can be concluded that by creating a customer eccentric website it should be kept it mind that the needs and wants of customer is important. Thus it is all about meeting a need better than anyone else.

Question 5

Mass media is in the form of newspapers, tv, radio, advertisement. The advantages of using mass media is that it can reach a large number of people in a short number of time. Thus Information is readily available and are quickly broadcasted. However there are disadvantages such as the misinterpretation of the product could be unclear and misleading message on the product can create a misunderstanding.

Advantages of using personal contact to sell the fishing rod is that the seller knows well about the customer and has the potential of selling a fishing rod. However the disadvantages is that it cannot reach the whole public and not all of the personal contact of the seller is interested on buying the fishing rod.

By using the website on selling the fishing rod,the seller can easily explain on the features of the fishing rod, the size and length of the rod and the seller can also show a clear picture of the rod.Another advantages is that the customer does not have to drive or walk on a long distance to see the fishing rod. However using this can be a disadvantage such as not able to hold the fishing rod thus the customer are not able to know if it is suitable for the customer. Another disadvantage is for customer that is a new user and does not know how to use a fishing rod.


For conclusion, selling products depends on the nature of the product, whether it is suitable to sell by using either by mass media or by personal contact or by using the website. It can be seen that these types on how to sell products has its advantages and disadvantages.

Wednesday, May 9, 2012

Question 1: Select a retail store with which you are familiar that has a Web site on which it sells products or services similar to those it sells in its physical retail stores.
Explore the Web site and examine it carefully for features that indicate the level of services it provides. Using your experience in the physical store and review of the Web site, write a 200 word evaluation of the company's touch point consistency.


Sing Hiap Hin Pro Shop is one of the famous selling car spare parts in Brunei. Most of their customers are those that love to race or upgrade their cars capability thus the shop has diversified into an after-market car products such as HKS performance parts which aims to serve the highly educated car owners, who are on the increase presently to upgrade and improve their car performance with high safety awareness. The company has several workshops for service and repair cars which has been set up to be convenient and comfortable environment without to wait uncomfortably.

Sing Hiap Hin Pro Shop has set up a website where it features several products for spare parts, upgrade car performance and car body. It is similar to what the shop offers and what the website shows. However the management has set up the website for the convenience of customer so that the customer can see first the product before going to the shop or giving the customers more time and freedom to choose which spare parts or body kit they want. They also offer to order spare parts abroad however for this service is much better to go to the shop.

Question 2:
What were the main forces that led to the commercialization of the Internet? Summarize your answer in about 100 words.

The main forces that led to the commercialization of the internet is social networking. With social networking, more and more people are likely to log on online everyday, for example facebook and twitter has an increase in the number of users thus making daily users, who are the prospective customers of advertisers, increase in number.  The increase in buying online also led the increase in commercialization of internet such as ebay, qqestore, users can easily buy products or services just by using a credit card. The is also an increase of more educated users who demand more from the internet.

Monday, May 7, 2012

In this Task,a simple reseach to get the idea related to e-commerce business is conducted the process is conducted.For example like IKEA Furniture,There
offers a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. This is the idea at the heart of everything IKEA does, from product development and purchases to how we sell our products in IKEA stores globally..People can make a good-quality product for a high price or a poor-quality product for a low price. To make good products at low prices, we need to develop methods that both cost-effective and innovative. This has been the focus of IKEA and they use of raw materials and production adaptation to meet people's needs and preferences has meant that our costs are low. The IKEA way of doing things is to pass these cost savings on to you, our customers.


The goal of the Ikea website is to sell 
The goal of this website is to sell home furniture, chairs and computer desks. The products that they are selling are . This strategy shows that the business is aiming for customers who are looking for a specific home office furniture product. This information can be used as reference in Task 3 later for the marketing strategy.
The website also provides discounts, additional features of their product such as promotions, price range, color/finish and material. This strategy shows that the business is aiming to attract customer in purchasing their product. This information can be used as reference in Task 3 later for acquiring customer.
The website also contains sign up property for customer to receive special offers on the business products via e-mail.

In this task, several e-commerce sites that sell home office furniture online has been bookmarked; and brief notes of information on how all the sites are being organized has been presented. From this task I managed to get a big idea on how e-commerce business is conducted. Consequently, I’m ready to make report on an e-commerce business; and answer the remaining task in this assignment.


Wednesday, April 18, 2012

Feel Good



DST provides the country's mobile services for 2G, 2.5G and providing Mobile Broadband network capable of supporting download speeds ofup to 14.4 Mbps. It has reached another milestone in providing Blackberry service.


  • Growth in Global Telecommunication Service Industry.
  • Increase in demand from CUSTOMERS
  • Expansion of users
  • More training needed to provide to upgrade and continous improvement.
  • More money needed to invest, upgrade and maintain network with latest equipment.
  • Competition from other company providing mobile services such as B- MOBILE.
  • Unable to respond to user needs.