Question 1: Select a retail store with which you are familiar that has a Web site on which it sells products or services similar to those it sells in its physical retail stores.
Explore the Web site and examine it carefully for features that indicate the level of services it provides. Using your experience in the physical store and review of the Web site, write a 200 word evaluation of the company's touch point consistency.

CAR SPAREPART IN BRUNEI

Sing Hiap Hin Pro Shop is one of the famous selling car spare parts in Brunei. Most of their customers are those that love to race or upgrade their cars capability thus the shop has diversified into an after-market car products such as HKS performance parts which aims to serve the highly educated car owners, who are on the increase presently to upgrade and improve their car performance with high safety awareness. The company has several workshops for service and repair cars which has been set up to be convenient and comfortable environment without to wait uncomfortably.



Sing Hiap Hin Pro Shop has set up a website sshproshopbrunei.com where it features several products for spare parts, upgrade car performance and car body. It is similar to what the shop offers and what the website shows. However the management has set up the website for the convenience of customer so that the customer can see first the product before going to the shop or giving the customers more time and freedom to choose which spare parts or body kit they want. They also offer to order spare parts abroad however for this service is much better to go to the shop.

Question 2:
What were the main forces that led to the commercialization of the Internet? Summarize your answer in about 100 words.


The main forces that led to the commercialization of the internet is social networking. With social networking, more and more people are likely to log on online everyday, for example facebook and twitter has an increase in the number of users thus making daily users, who are the prospective customers of advertisers, increase in number.  The increase in buying online also led the increase in commercialization of internet such as ebay, qqestore, users can easily buy products or services just by using a credit card. The is also an increase of more educated users who demand more from the internet.